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#EVERYONE HAS A STORY—HOW YOU TELL IT IS UP TO YOU HOW TO#
Many people don’t know how to start telling a story, especially at work.
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Don't apologize or ask permission for telling a story. It builds relationships and inspires your audience/customers/stakeholders to make decisions beyond pure logical calculation.īut, when should you tell stories in the selling process and how should you tell them? Let's start with how not to start a story.ġ. It differentiates your product offering from your competitors’ and makes it more memorable. It gives meaning to a product that is otherwise impersonal. Now when I gifted that magnet to friends, I’d tell them that story as well, so that they’d know I wasn’t gifting them a cheap piece of wood, but an embodiment of Icelandic magic and blessing.Īnd that is the power of a well-told story. After she told me the story, which blended elements of history, religion and exotic adventure, the little piece of wood suddenly had so much meaning that I had to get it - gladly paying a premium price that doubled my budget. Before the clerk told me the story about Vikings and gods, the magnet wasn’t worth a dime to me. If you think about it, what happened in that transaction was quite magical. Related: Tell Your Startup's Story and Captivate Your Audience.